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Do you know what your ezine ad needs to do for you? Forget the idea of "make the sale" because that's NOT it at all!


Often times I believe we make the mistake of expecting too much from our ad. Granted Cheap USA Soccer Jerseys , it must be written well to attract the reader's interest. Yes, the headline is vital, avoiding excessive use of capital letters and exclamation marks is crucial, having a decent program is paramount!


But your ad should NOT be expected to do the selling for you!


Any type of ezine AD is a "lead generator."


Your SALES LETTER (website or email) handles the job of making the actual sale.


If you're one of those wondering why your ezine ad isn't making you cash, then read the above again.


Ads do not sell - not in the traditional sense of the word "sale."


Ads are designed to either get the person to your wonderful sales letter (website) or to entice them to specifically request additional information from you via your autoresponder or personal email.


Again, your ezine ad generates LEADS.


If your ad has been letting you down lately Cheap USA Jerseys , then ponder the above.


Assuming your ad is truly awe-inspiring and attracts the attention and interest of the reader, and it gets them (in this example) to your website, THEN you've got a shot at making the sale.


However, don't stop there!


If your website doesn't have the means to COLLECT names and emails - to be the backup system in support of your ad, to CAPTURE THE LEAD - then rethink your sales page.


Again, your sales letter (website) is responsible for closing the sale.


But William Yarbrough USA Jersey , if all else fails, before they leave offer them the means to put themselves on your follow-up mailing system. The easiest way to do this is to offer something for FREE, a report, an ebook, a sweepstakes entry, etc.


Maybe they're fence sitters. Maybe it will take another visit (or 20) before they make that vital decision to purchase or sign up.


There's tons of offers out there Walker Zimmerman USA Jersey , and you need to be able to keep yours in the mind of your potential buyer. Without a follow-up system in place, you've allowed that LEAD to slip through your fingers.


So, think "lead-generating ad" the next time you write up a new one or submit your standard fare. If need be, throw it away and start again.


Remember ezine ads generate leads, and sales letters do the selling.


Handle both aspects to your marketing and advertising correctly, and you're bound to see positive change.






Many musicians complain about the lack of gigs they have Ventura Alvarado USA Jersey , but when I ask them to look closely at the type of venue they are searching, the repeated pattern seems to be clubs, stadiums, concert halls and pubs. What I would like to share here is to keep a real look out and be totally aware of the possible gig locations and don聮t limit yourself. How about restaurants, parks, malls or my favourite Timothy Chandler USA Jersey , the local coffee shops?

Coffee shops are the next link in the chain of great gigs. Depending on the venue, you can drop in several times and build links with staff and get a feel for the type of customers that come there. Make it your second residence!

Depending on the type of music, coffee shops represent the perfect venue for musicians to meet with their perfect audience, and if they are your right audience, what must your audiences be doing if they聮re not watching you? Drinking coffee

Coffee shops are great place for people who want a break from both work and home. It聮s like the middle space, or the third space. I personally like these places because it聮s nice and cosy Tim Ream USA Jersey , allowing you to build deeper relationships with the crowds.

Something that works day in, day out is the power of repetition. If people see your name several times, they remember it, and create a link in their mind. By placing several posters in the coffee shops were the same people go everytime between home and work, it is something they can聮t miss, and are definitely going to remember. You can guarantee most of them will be at your event.

So how do you get booked?

It聮s important to target the right show for the right venue. If you play acoustic guitar and sing with a soft voice Tim Howard USA Jersey , don聮t go to a coffee where staff shout to customers that their order is ready.

Also pay attention to the peak and off-peak times at the coffee shop as you can use this to your advantage really easily. If you play in the morning when it聮s peak time and attract many customers for the shop, you聮ll notice that the lunch area may be very low in customers, so pitched correctly, you could ask the shop management if you could play in the afternoon, and attract the customers that way.

Kavit Haria is The Musicians' Coach. Kavit is the director ofInnerRhythm, a company that prides on providing success solutions formusicians worldwide. Kavit sends out a musician development newsletter toover 2000 musicians in 16 countries every fortnight to help them achievetheir desired results. Wholesale NBA Hoodies Wholesale NBA Hoodies Wholesale Baseball Shirts Cheap NBA Shirts Cheap NCAA Hats Cheap Jerseys China Free Shipping Cheap MLB Jerseys Wholesale Wholeasale Jerseys From China Wholesale NFL Jerseys Cheap Wholesale NCAA Jerseys