Dein erstes Forum » Take the guesswork out of online advertising

How To Get Business Success Part 5 Home Business Articles | August 7 Cheap Brandon Roy Shirt , 2007
Part 5 of How To Be Successful in Your Home Business and make money is to view media as the way to build your pipeline of prospects, and to use the various forms and endless possibilities that media presents


Business Principle Number 5: MEDIA to feed your marketing pipeline with prospects


On the face of it you may think that this final essential business component is all about marketing.? The answer is that yes, you could put this in the sales and marketing category.? However, you can treat media as a completely different business function, one that actually feeds your marketing pipeline with prospects.? When you do this, you?ll find endless possibilities for targeting your customers and communicating marketing messages.


This is a huge competitive advantage because most businesses don?t focus on media.? When you do understand the huge significance of media your business growth will accelerate.


Just think about how you can scale up and leverage your business utilizing the never ending streams of media that are available. ?Even better is the fact that there are new media sources entering the market every day.


Using media to target and communicate with your potential clients puts you at the cutting edge in business development.


?When you think about it Cheap Bill Walton Shirt , the first 4 business principles are pretty much self explanatory and straightforward.? You can only make a profit if you obey the rules of supply and demand.? And your business needs excellent management and infrastructure to function effectively and get ahead in the market place so that you can make sales to your customers and hence make profits.


It?s this 5th business principle of media that will set you apart from the crowd, because this is how you are going to let your customers know that you have what they want (remember the hungry crowd????


There are so many different types of media that it is impossible to list them all. Each type of media has thousands of opportunities for placement too. You?ll never run out of places to put your advertising.


Here are a few examples:


Articles, Press Releases, Newspapers, Magazines, Journals Cheap Terry Porter Shirt , Notice Boards., Direct Mail , email, Blogs, eZines, Traffic Exchanges Cheap Jusuf Nurkic Shirt , Trade Journals,? Banner Ads, Classified Ads, Banner Exchanges, Radio, TV Cheap C.J. McCollum Shirt , Seminars, RSS feeds, Webinars, Joint Ventures with other marketers, Co-registration Services, Flyers Cheap Damian Lillard Shirt , Pay-Per-Click Advertising, eBooks, Reports, Viral eBooks, Pod casts, Online Forums Cheap C.J. Wilcox Jersey , Business Cards?..and so on and so on..


Each of these has many possibilities and variations


PS it?s a great idea to start your own swipe file of media placement ideas.? I use an excel spreadsheet with all the media categories as headings and the specific websites and contact details that I can use to place my ads.


PPS remember that the media can be online and offline

Whether you are checking your email, shopping on a website or just searching for information, online ads are everywhere! A new marketing landscape, the Internet offers a new and cheaper advertising space, as compared to traditional spaces like print, television Cheap Caleb Swanigan Jersey , radio and outdoor advertising. It's a revolution of sorts and small and home business owners are making the most of it.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company's website, up the sales and build a solid brand in the process. Going to an expensive advertising agency to run your campaign would most definitely burn a hole in your pocket. The good news is you don't have to do that. Just remember the twin mantras of focus on what you want and a strong dose of imagination; and you'll be on your way.

Take the guesswork out of online advertising

Online advertising is not a function of elaborate guesswork and a myriad of hits and misses. Like the traditional offline version, online advertising must also follow some basic rules. Know what you want your advertising to do, where to get it and what to do with it once you have it. Here are some guidelines to get you started.

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1. Define your advertising objective: Shut the door Cheap Zach Collins Jersey , switch off the lights, take a deep breath and think why you need to advertise. Clearly define the goals you want your advertising program to achieve. Is it generating new leads, increasing the number of hits on your website, making your company visible in the market place or to increase onoff -line sales? Each goal will have a different advertising path. You can only expect your program to maximize returns, if you know for sure what you want your advertising to do.


2. Decide ?where? you want to be seen: It makes a difference to be seen in the right places. Like in offline advertising, the placement of your ad is very crucial to success. Advertising (Co-advertising for higher benefits) on websites that are most relevant to your line of business would be the best place. Also consider top Search Engines Cheap Noah Vonleh Jersey , Online Yellow pages, Service Provider directories and large sites or networks. Explore trade ?specific websites for a more focused audience.

3. Tailor the message for your target audience: when you want the caveman to listen, beat your chest! Craft your message to appeal to the target audience. Your message for a visitor on a trade forum's website would be different from what you say to the guy clicking on your ad on a home business site. The trick here is to align your message to the mindset of your audience. Equally important is that the message should convey the promotional goals your advertising desires to accomplish. So if you are selling ice to an Eskimo shoppin. Cheap Jerseys Cheap Jerseys China Cheap Authentic Jerseys Cheap Wholesale Jerseys Cheap NFL Jerseys Online Cheap Authentic NFL Jerseys Cheap NFL Jerseys China Free Shipping Cheap Nike NFL Jerseys Wholesale NFL Jerseys China Wholesale Football Jerseys