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Getting Stronger: How to Maximize Profits in Existing Markets Marketing Articles | August 16 John Miller Color Rush Jersey , 2007
One of the most common challenges for marketers is delivering profitable growth from existing markets. Often, corporate initiatives for this purpose meet with inconsistent success at best. Then the tendency is to try to "overpower" the initiatives with resources, resulting in growth at the expense of profit. Smart Business asked Carl Cullotta, vice president and principal of Frank Lynn & Associates Inc. Shaq Lawson Color Rush Jersey , to address the issue of profitable growth in existing markets.

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