Marketing Classics - Must Read Books from the Greats Marketing Articles | December 29 Tanner Pearson Kings Jersey , 2004 ? 2004, John Calderhttp:www.TheEzine.netA large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting l...
A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic marketing methods. With that in mind, there are several direct marketing books that are generally considered classics. These are worthy reading and study materials for all marketers.
One freely available book is "Scientific Advertising" by Claude C. Hopkins. A quick search on Google will reveal dozens of web sites that have posted this entire work for online reading, or that have made it available for download as an ebook. This relatively short book Derek Forbort Kings Jersey , published in 1923 and now in the public domain, has had a profound impact on many great marketers and advertisers that followed, and is at the very core of more expensive marketing courses. Hopkins believed advertising was "salesmanship multiplied", and isn't that concept true when applied to Internet marketing as well? This book is a bargain at any price, and since it's now available free, there's no excuse for not reading it.
"Tested Advertising Methods" by John Caples Alex Iafallo Kings Jersey , first published in 1932 and now in its fifth revision, is another advertising and direct response masterpiece. This is where you will learn the meat of copywriting and advertising. Caples is the creator of one of the most well-known ad headlines ever - "They Laughed When I Sat Down At The Piano. But When I Started To Play..." . That headline was created at the beginning of an advertising career that lasted 45 years.
Finally, there's "The Robert Collier Letter Book". Like the others, this was first published in the early half of the 20th century, in 1934. Yet it still remains a truly great classic today. This is considered by many copywriters to be "salesmanship in print". Collier reveals techniques that are still effective today because our basic wants and needs are still the same. For many years copywriters paid large sums to buy a used copy of this book. It's now available directly from the Collier family online.
ElderLife Matters For Caregivers and Employers Family Articles | October 4, 2003 PRESS RELEASEFor free distribution in any medium. Word count 727 at 60 characters per lineContact: Linda LaPointe Mike Cammalleri Kings Jersey , sospueblo@yahooWork & eldercare is a difficult marriage for the half of all emplo...
PRESS RELEASE For free distribution in any medium. Word count 727 at 60 characters per line Contact: Linda LaPointe, sospueblo@yahoo
Work & eldercare is a difficult marriage for the half of all employees who are caring for an aging loved one.
You may know the facts:
The cost of absenteeism, shortened or interrupted work days is $29 billion a year. The cost of replacing employees who leave due to eldercare responsibilities is $4.93 billion a year. Many spend up to 8 hours per week on the phone with eldercare issues, come in late & take more time off. One half of employees care for dependent adults. Three fourths of elder caregivers are in the workforce. One third of caregivers acknowledge their eldercare responsibilities interfere with work.
These issues not only concern the employer, they also greatly concern the employee who wants to do a good job. Yet most caregivers don?t know what kind of help or information to ask for and often tell Linda LaPointe, CaregiverCoach Adrian Kempe Kings Jersey , ?It?s difficult to concentrate on a project when I feel like you should make a call or stop in to check on Mom & Dad.? ?Education is the key,? LaPointe says, ?so caregivers have some idea what to expect and how to help.?
Having seen both sides of the aging situation as a former administrator and now as a Geriatric Care Manager, Linda LaPointe remembers the day she knew what she would do to help families in crisis. She tells us about it:
The 60ish man looked to be assisting his father from the passenger side of the car, when he suddenly and shockingly, in one swift movement Oscar Fantenberg Kings Jersey , slammed the car door, leapt
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